A tile and grout cleaning company in Tucson Arizona has been making its mark by offering cleaner floors than grandma's but at a lower price than competitors. The way they're reaching their customers is by leveraging the power of The Sales Formula. Since floor cleaning is in such high demand, Top Floor Tile Cleaning is turing to niche research to attract new paying customer each month. The niches they've sound to be the most profitable are "saltillo tile cleaning" and "grout cleaning and sealing". Since other local floor cleaners are busy fighting over the higher traffic terms like "Tile Cleaning Tucson", Top Floor is pick up all the extra clients who are searching for a very specific niche of the tile cleaning segment. Based on this success we've also reached out to Top Shelf Cabinet Painting in Austin, TX. They will be highlighting and sharing some of the techniques they use on a monthly basis to get them the results they've enjoyed. Check back soon for updates!
It's not an easy business, being the person home owners and renters call when something breaks. But in those desperate moments you want more than just an Appliance Repair Service. You're looking for someone you can trust, and conveying that in a web/Internet medium is really hard. That's why we're really happy with the results we've experienced marketing a company in Reno and Raleigh, North Carolina.
What we were able to do was create an online system that sends the business owners sales leads straight to their email. "The best part is that these companies aren't paying for ads," says Profit Website Management president Donte Ormsby. "For us the greatest success is when our clients get to keep that money they would have otherwise spend on ads and commercials in their pockets.
So what advice does Profit offer to any company like these appliance repair clients? "Don't make it difficult for people to reach you," Mr. Ormsby says. "You'd be surprised how many of these companies don't do the simple things like answer the phone." The team at Profit also advise small business owners to use free tools like Goldmine that will tell you which niches in your city are the most profitable and have the least competition.
You’ve probably been there. Business could be a little better, you could use a few more clients a month, you know billions of people use Google every day, so you give Google Adwords one more try. Weeks or months later when you haven’t gotten a single call or the ROI simply doesn’t exist you wonder what the heck you’re missing.
If this sounds familiar you’re not alone. Donna is the owner of a house cleaning company and she went through the same thing. Although Google and marketing companies that make their money pushing Adwords always tout the benefits, few of us have ever met someone that actually make money with it. After dumping a small fortune into Adwords and getting a minimal return, Donna took matters into her own hands.
It started when she found a free website called Goldmine. When she entered her business information it sent her a report that showed her all the business categories she specialized in that her competitors were ignoring. This was huge because either her competitors didn’t know that so many customers searched for these services on a monthly basis, or they didn’t know how to reach them. Either way, Donna saw this as the opportunity she’d been waiting for.
After reading through the report she followed the suggestions it gave her and adjusted her website so it would attract customers looking for the niche, low competition services Goldmine told her about. And it worked. Almost immediately her phone began ringing from customers interested in “move-out house cleanings”, “rental property maid service” and other niches she can dominate. Now Donna has inbound sales leads that she doesn’t have to pay for, and her days of relying on Adwords are over.
If you’re interested in what opportunities you can take advantage of, be sure to visit Goldminetool.com.